The recent trends in online dating have also been fuelled by changes to the wider social context which includes a rising consumer culture alongside greater personal independence.
This has left people with less time, space and access to conventional forms of dating.
It is the second most common way of starting a relationship, according to a study by psychologists at the University of Rochester in the US.
It now beats conventional dating methods like pub and bar meetups and is second only to friends and family matchmaking.
From 1976 to 2011, the number of religious young adults has reduced by over half.
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